For UK makers
What it costs to sell on Luma
Luma opens to makers on Thursday 1st of October. We want to be transparent, so here is every fee involved in running one, and when your money reaches you.
No listing fees. No monthly subscription. You only pay when you sell.
Join the waitlistYou can’t open a shop yet. Leave your email and the link arrives the day you can.
The fees
Commission
7% per saleTaken automatically when a shopper pays, on the item and the postage together.
Card processing
1.5% + 20pOn a UK card, charged by our payment provider (Stripe). It comes out of the sale before our commission, and none of it reaches Luma. A card issued outside the UK costs more (2.5% + 20p in the EEA, 3.25% + 20p elsewhere), so your take-home on those orders is a little lower.
Listing fees
NoneUp to 10 listings live at a time, and publishing one costs nothing. Listings don’t expire on a paid renewal cycle.
Monthly subscription
NoneOpening your shop and keeping it open is free. No membership tiers, no quotas, and a quiet month costs you nothing.
Founding makers
5% on your first 12 ordersThe first shops through the door are our founding makers, and their first 12 orders run at 5% instead of 7%. There’s nothing to do now. The details come in the email we send on opening day, with the link to set your shop up.
A worked example
Say you sell a £20 item with £4.50 postage.
- Shopper pays
- £24.50
- Card processing (1.5% + 20p on a UK card)
- −£0.57
- Luma commission (7%)
- −£1.72
- You receive
- £22.21
About 91p in every pound the shopper pays lands in your account. Card processing shown at the UK-card rate. Luma’s share is the commission line and nothing else.
Getting paid
Luma only charges the commission. Everything else here is passed on at cost, or is money that stays yours and reaches you later.
When your money is released
14 days after an order is delivered. That’s the window a shopper has to change their mind, so a return comes out of money that’s still there rather than money already in your bank. If nobody confirms delivery, it releases 35 days after you post it. That’s a fortnight later, so it’s worth asking your shopper to confirm.
Automatic payouts
Every 3 months, once your eligible balance is over £30, we automatically send what you've earned and cover the associated costs from the payment provider.
Getting paid sooner
Request a payout any time your eligible balance is £5 or more. It costs £2, once a month at most, because the payment provider adds a withdrawal fee we wouldn’t otherwise be paying.
A reserve
10% of each payout stays in your balance for 90 days, to help cover a refund or chargeback on an order you’ve already been paid for. Then it is released back to you on its own as part of next payout cycle.
The money from a sale goes into your own account with the payment provider, never ours. And fewer, larger payouts is a big part of how we keep the commission at 7%.
Two more things worth knowing
Refunds
Refund a shopper and our commission is reversed with it. You’re never charged on a sale that didn’t stand. The processing fee is the exception: the payment provider keeps what it charged on the original payment, the same as anywhere that takes cards.
If our fees ever change
You’ll get at least 30 days’ notice by email before your commission changes, and your existing rate stays until then.
What you get for it
Shoppers who came here for handmade
Nobody arrives on Luma looking for the cheapest mug. They arrive knowing what handmade costs to make, because that’s the only thing here.
A person reviews every shop before it opens
One of us reads how you make your work and looks at your photos. Your listings never sit next to dropshipped stock, print-on-demand or AI images, because none of it gets through the door.
Being open about your process moves you up
Naming your materials and adding a photo or a video of the making each earn a boost in our search. A brand-new shop that’s completely transparent stands level with one that’s been trading for years.
How opening a shop will work
- 01
Build your shop
Name it, add your photos and write your first listings.
- 02
A person reviews it
We read how you make your work. Then we say yes, or tell you what’s missing.
- 03
Get paid-ready
When you’re ready to publish, the payment provider verifies your details so your earnings can reach your bank.
- 04
Then shoppers arrive
We open to shoppers once there’s enough on the shelves to browse, so expect your first weeks to be listing rather than posting parcels. When orders come, shoppers pay through the secure checkout page, the money lands in your balance and the commission comes off automatically.
The review is against the handmade standard. It sets out exactly where the line is, including the grey areas, and it’s worth ten minutes before 1st of October.
Get the email on opening day
It’ll be quiet to begin with: a handful of shops, and two founders reading every listing as it lands. Join the waiting list for the 1st of October and you’re a founding maker, with the commission to reflect that.