Intellectual property and copying

Everything on Luma is meant to be the maker’s own. If you find your photos, artwork, designs or brand used here without your permission, tell us and a person will look at it.

Where to report it

The first two need you to be signed in. The contact form doesn’t, so you can use it whether or not you shop or sell on Luma.

What to include

We can only act on what we can check. A report we can act on straight away tells us:

1. Who you are, and whether you own the rights or act for someone who does.
2. What the original is. A link to it, or a photo. For a registered trade mark or design, the registration number.
3. Where it is on Luma. A link to each listing or page. If one shop has several, send them all.
4. Why it’s yours. For example, the photo was taken by you, the design is copied from your pattern, or the name or logo is your trade mark.
5. How to reach you, in case we need more.

Please also confirm that what you’ve sent is accurate as far as you know, and that you own the rights or have permission to act for whoever does.

What happens next

A person at Luma reads every report. Where it’s clear that something infringes, we take it down. That’s usually the listing, and it can be the whole shop if it keeps happening. When we take something down, we tell the maker what came down and why.

Where it isn’t clear from what we have, we’ll ask you or the maker for more before we decide. We can’t settle who designed something first when two people both say they did, and we can’t rule on the wording of a licence. Those stay between you and the maker, or for a court.

We’ll confirm your report reached us. As with any report, we won’t tell you what happened to the maker’s account, but you can check the listing yourself.

If you’re a maker

Only list what’s yours to sell. Before you publish, check you have the right to use:

• the photos, which should be your own or used with the photographer’s permission
• the design, if it comes from a pattern, a template or someone else’s artwork
• any character, logo or brand name on the item or in its title
• the words in your listing and shop

The usual trip-ups:

• A sewing, knitting or crochet pattern whose licence doesn’t cover selling what you make from it. The designer’s terms will say.
• Fabric, stickers or charms showing a brand’s characters or logo. Using them in something you sell can still infringe.
• A photo or description taken from another shop or a supplier’s website.
• A shop name that sits close to an existing brand.

We can’t give legal advice about your own work. If you’re not sure, ask the rights holder, or a solicitor.

If something of yours is taken down and you do have permission, or you think we got it wrong, use our contact form and choose Complain about a decision. Send whatever shows it, such as a licence or an email from the rights holder. We’ll look again, and if we were wrong we’ll put it right.

Using someone else’s work more than once can lead to your shop being suspended or closed, as our terms set out.

Reporting in good faith

Only report something you believe infringes your rights, or the rights of someone you act for. A report made to take down a competitor is a misuse of reporting under our terms, and we can see patterns in who reports what.